On the Internet, your domain name is your unique identity. Any individual, business or organization planning to have an Internet presence should invest in a domain name. Having your own domain name, website and email addresses will give you and your business a more professional look. Another reason for a business to register a domain name is to protect copyrights and trademarks, build creditability, increase brand awareness, and search engine positioning.
On the World Wide Web your domain name is your own unique identity. No two parties can ever hold the same domain name simultaneously; therefore your Internet identity is totally unique.